Evaluation Question 5: How did you attract/address your audience?

How did you attract/address your audience?
Captivitys main convention is a psychological thriller. This helped us attract our targeted audience as this sub-genre is is very popular amongst our selected age group. Within this favoured sub-genre we felt that it had to raise questions which created suspense and tension, so we used Roland Barthes theory of action and enigma codes. He believed that in order to create suspense and tension there had to be unanswered questions, so with this in mind we have made our protagonist appear to be randomly kidknapped and have left our capturers face hidden, all to be revealed later on in the film.

Many thriller movies use the beginning of the movie to establish the genre and we have done this through the use of dark colours for our production companies. The shots used also help to build a sense of tension and heighten the suspense; not being able to see the character's face creates a sense of ambiguity and the point of view shots allow the audience to position themselves in the character's shoes which helps them to engage more in the narrative. The low lighting is a key feature, intensifying the atmosphere whilst still complying to the conventions of the thriller genre.
The change in music, which becomes increasingly dramatic as the title appears, puts more emphasis upon it.